Inspired by those “Life is Good” t-shirts, I’m launching a new campaign.  And I invite you to join me.  I’m calling it: “Fear is Good”.

As I see it, Fear has gotten a bum rap and a bad rep.  Maybe it’s leftover from our Neanderthal heritage, when hungry predators were a constant hazard.

But times have changed. And so has fear’s function.  Problem is, few of us have figured that out.  We feel the fear, and either freeze or take flight.  We don’t realize that, in modern times, Fear is rarely a sign that our survival is being threatened.

These days, the only survival being threatened is usually our egos.  Fear has a new purpose now — to warn us of approaching Greatness.  And as I’m personally discovering, we’re as afraid of our Greatness as our ancestors were of carnivorous beasts… maybe more.

So, I’m on a crusade to change that.  It’s a fact… Fear is the clearest signal we will get that we’re on the precipice of greater success, greater happiness, greater impact.

Imagine if more of us finally realized that Fear is nothing to fear.  Quite the opposite.  Fear is Good.   Imagine if every time we got scared, instead of freaking out, we gave each other a big high-five and exclaimed: “YES! We’re on our way to Greatness.”

As for my Fear is Good campaign, our motto is:  Fear is My Friend.  And there’s only one requirement for membership.  Every time you get scared, you shout, at the top of your lungs:  “I go where I fear!”  And off you go… in the direction of your fear, in search of your Greatness.

Fear is every high-achiever’s best friend.  Fear, especially for women, is often a prelude to financial success.  Fear is a cosmic finger pointing the way to victory.  Fear is Good!  Can I sign you up?

Barbara Stanny

The leading authority on women & money

Sign up for Barbara’s free newsletter at

Twitter Barbara at: