Just hung up from talking to a man who’d hired me to speak to a large group of employees.

The purpose of the event, he told me, is to reach out and educate these people about their Deferred Compensation Benefit Plan.

The problem, he explained, is that members were only putting in the small minimum amount each pay period. They wanted to encourage participants to increase their contributions and understand what they’re investing in.

The real issue, he admits: “How do you break their inertia?”

Isn’t that the Big Question for all of us when it comes to money?  (And a lot of other things, I suppose!)

How do we break our inertia?

Most people do it the way I did—by waiting for a crisis. There’s nothing like a catastrophe to kick us out of our stupor. For me, it was a whopping tax bill following my divorce.

Why didn’t I take action when I first found out my husband was grossly mismanaging my money? Why did I wait and put my whole family in jeopardy?

Truth be told, inertia, like ignorance, can be bliss. But the penalty for procrastination is not pretty.

So I ask you:  How have you overcome inertia in your financial life…without waiting to be hit over the head with a sledgehammer? What advice would you give a roomful of foot-draggers?

In fact, let’s make this a contest. A prize goes to the winner with the best suggestion.

The prize: a bright red mouse pad that boldly declares: Scare Yourself Every Day.

Come to think of it, that just might be the best solution for fighting inertia!!

Barbara Stanny

The leading authority on women & money

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