As embarrassing as it is to admit, I’m going to say it anyway. I’m enthralled by Tiger Wood’s shenanigans.

I’ve been reading everything about his sordid affairs, shamelessly devouring any article I can get my hands on.

At first I berated myself for such prurient fascination. But then I realized why this guy had my attention.  It’s because, as the Wall Street Journal explained last Saturday, Tiger’s story is “a seismic cultural event.” Ok, maybe that’s overkill. But think about it….

Underneath Tiger’s escapades, is an explicit message from the Emerging Paradigm; a paradigm that exploded into being last year, just about this time.  Remember?

That’s when the global economy plummeted almost overnight. That’s when we learned that no one–or nothing–is too big to fail.  That’s when we witnessed a sudden, swift, and dramatic fall from grace for those living out of integrity.  .    Think Bear Sterns or Bernard Madoff; think a rash of regional banks that made ridiculous loans to people who couldn’t afford them.

In the flash of an eye, those institutions or individuals who were not living in alignment with the highest truth–who were spending more than they had, who were creating products they didn’t understand, who were fudging the rules or blatantly ignoring them—publicly and painfully suffered the consequences.

Enter Tiger Woods, a striking reminder that even though the economic crisis is easing, we are, nonetheless, being ushered into a New Era. And, the #1 rule for thriving in the New Paradigm is this: Lasting success demands a life of Integrity.

The word integrity comes from the Latin root, meaning wholeness or entirety. Integrity demands that our words and deeds consistently reflect our deepest truths, highest aspirations, and most cherished values.

As I see it, this may be Tiger’s true legacy. This is the gift we can take from his gaffes. Each one of us needs to ask ourselves: Where am I living out of integrity? What are the lies I’m telling myself? What truth don’t I want to see?

Powerful questions to ponder.  You can be sure that I plan to ponder them as I step into the New Year. What about you?

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